Advances of Google make fear for the privacy of users

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SAN FRANCISCO. - Google, the world-wide leader of searches in Internet, wants to reduce the paranoia that has arisen in the users of the network after the strong advances of the company in different scopes. It is certain, company Valley the Silicone is million people saying to him every which happens through its minds by means of searches in the network and generates information mountains on the behavior of the consumer. The company/signature uses this information to do money selling announcements, but people, customary to visit anonymously the stores or to do zapping in TV, find disquieting to think that in a digital world each movement is registered. For several years, friends, enemies and people whom as soon as you know, they must face the uncomfortable truths that can throw a small search in Internet, the phenomenon is known as “Google-stalking” or “hunts in Google”. Only with introducing in Google the names of the ex- lovers, schoolmates or people who finish knowing, more can be discovered on them of which they could anticipate. Other services make fear that Google can know too much on us: electronic mail, Gmail, which it introduces announcements that can interest to the user being based on the scanned content of the email, or Google Earth, maps by satellite that can arrive at the level of a street. Changes in the legislation The panic increases by the fast technological advances and the psychological descolocación that, inevitably, follows a new period of adaptation and social evolution. Google has reacted requesting a comprehensive legislation to harmonize the laws of several governments, whom they love to have something to say in the network. The self-regulation by the Internet industry has not worked, says the company. Google argues that new laws are needed to avoid that the governments can try to force to the companies to disclose the data of the consumers. The company rejected a judicial requirement of the American authorities the last year and argues that their data on clients have limited intentions. Google has initiated a plan to limit the amount of time that the company stores the personal data not more than two years. The proposal has made arise a debate with the European Union and one of the fruits of these char them is that the company accepted the last week to diminish to 18 months the limit of storage of data.